Emotion drives behavior. You can’t hope to persuade people if you don’t know what will appeal to them emotionally. So we get to know your audience on a molecular level. We listen to them, research them, read their job descriptions, and join their industry organizations. We learn to respect them and, yes, even love them. What we do flows from empathy and a sense of our common humanity. If you want to know what makes us different, there it is. Love.
Pinwheel operates as a component of your team. No intermediaries. No agency games. No egos. Just great work that works.
We sit down and interview you about the organization, brand, goals, culture and especially the audience so that we can hit the ground running.
We work with you to complete a Pinwheel Project Success Document (the brief) and a timeline that sets the team up for greatness.
We dig deep to come up with truly powerful ideas, strategies, and plans that deliver results (and the foundation for more success in the future).
Actively seek out feedback and results from every project so that we can learn and improve as we go along.
Digital marketing happens fast. Our clients need pros who can come in, understand projects immediately and add value... before Tuesday at noon. We have a vast network of exactly these types of people.
Before the coronavirus made it chic, we were all working virtually in the US, Canada and the UK. We also have a satellite office in Marin County, California that we share with another agency.
Todd is a life-long student of the persuasive arts. An award-winning verbal branding expert with 17 years experience, Todd has agency stays at marque creative agencies (Ogilvy, Y&R, JWT) as well as creative leadership stints at global media companies (CBS, Yahoo!). In 2011, Todd founded a creative agency called Minty Fresh from scratch and helped turn it into a $2 million dollar company.
A Suma Cum Laude graduate of Barnard College in New York, Melissa spent most of her professional career in the broadcast and marketing worlds working in production, project management, strategy, client handling, and user interface design. She has managed teams, run departments, led the production of award-winning ad campaigns, produced a syndicated sports call-in show and has her first book being published in 2021.
Like many designers, John is hell-bent on teasing apart signal from noise, amplifying the bejeezus out of the signal, then giving it an OCD level of polish. John cut his teeth in myriad small Bay Area agencies as a production artist, designer and art director. John digs working with small agencies and start-ups who set out to make the world a better place. He lives in the Bay Area with his Catalan wife and two beautiful girls.
Hailey has always been captivated by the visual arts – particularly design, illustration and photography. While getting her BFA from BYU-Idaho, she snagged a job with her alma mater in the PR department designing media and marketing materials for the Office of the President, administrative functions, and various academic colleges. She’s been freelancing ever since. Hailey has meticulous attention to detail and the ability to push design concepts into new realms while still projecting the original idea.
Laura got her MFA in fiction at University of Montana and has written one novel that’s tucked away on an old hard drive somewhere in her basement. She wishes she still had her 1957 Ford F100 pickup, but fulfilled another vintage vehicle dream when she purchased a 1958 Shasta trailer. She has a crazily talented husband and a 13-year-old daughter who loves skateboarding, tadpoles, and Tyler the Creator. Laura is a one of a kind writer who can easily switch back and forth between marketing writing and journalism and still be excellent at both.
We engender a feeling of teamwork through a collegial environment where it's clear that everyone's top priority is quality (not scoring "points" or being superior to others).
Let it be known that everyone has a voice, a valid opinion and that those voices are our very best chance for improvement and rapid growth.
We have a relentless forward-thinking attitude. We do not dwell on past mistakes. We only hire people who hate making them in the first place. We acknowledge that mistakes were made and we move forward with a positive attitude.
We check our egos at the door (they can peek in from time to time to revel in our success, if they choose).
The senior people at the company work to teach the junior people at the company what they know so that those people can be the best they can be. Hopefully better than us Senior people.
We are constantly communicating about the vision quest that we are all on together. We sell that quest to everyone: employees, contractors, partners, clients, each other, everyone.
Be bold. Be confident. But leave your ego at the door. Too much swagger communicates insecurity and hints towards incompetence.
Maniacal focus on revenue. Return on investment defines success for our client partnerships.
Startups have wasted millions of dollars, countless hours, and valuable momentum by bumbling through the process of managing their creative output. This free guide is filled with hard-won insights and smart ideas to help you do better work for less money and in less time. Check it out!
If you want to change the world, we’d love to talk.