We believe that while technologies, formats and media landscapes constantly change, the art of persuasion never does. We believe that storytelling is the primary way that human beings communicate, persuade, and grow.


Our mission is to find companies and organizations doing good things in the world and make them famous. Is your company disrupting the status quo? Are you part of an emerging movement? Helping the planet, perhaps? 


pinwheel principle
Pinwheel Principle

S. Todd Anthony // Founder, Executive Creative Director
Todd is a life-long student of the persuasive arts. An award-winning verbal branding expert with 17 years experience, Todd has agency stays at marque creative agencies (Ogilvy, Y&R, JWT) as well as creative leadership stints at global media companies (CBS, Yahoo!).  In 2011, Todd founded a creative agency called Minty Fresh from scratch and helped turn it into a $2 million dollar company. 

Michael Rolph // VP Strategy & Business Development
Michael is a seasoned entrepreneur and startup-vet (Campus Engine, Jel Productions, Wirestone) with over 18 years of experience in internet strategy and product marketing. In 2000 he founded Wheel Media, a web design, social media and internet marketing company and built it into an emerging leader in digital marketing for SMB, startup and nonprofit organizations with locations across the US.